British Airways has launched a recruitment drive in an attempt to lower costs at London Heathrow Airport.
With the Unite union also threatening to ballot cabin crew over potential industrial action, British Airways will also look to mitigate the impact of any future strikes.
Branding current crew costs at Heathrow “way out of line” with competitors, British Airways outlined plans to recruit crew to form a separate fleet from those presently operating at the airport.
Officials at the airline hope to take on approximately 1,250 new staff in the first year, with the employees comprising 40 per cent of the total within a decade.
Commenting on the decision a British Airways spokesperson said: “We have suffered back-to-back record financial losses and need to continue making permanent changes to our cost base to ensure our long-term survival.
“It is common knowledge our Heathrow cabin crew costs are way out of line with our competitors and much more than our cabin crew costs at Gatwick.“We can no longer afford this cost difference.